Mercedes-Benz Cars Middle East

Marketing Communications Senior Executive Passenger Cars

AE-Dubai
Vacancy ID
2017-1521
Company
Mercedes-Benz Cars Middle East
Category
Marketing / Customer Relationship Management

Overview

Reporting

Marketing Communications Manager

 

Main Objective

The purpose of this role is to work with the Marketing Communications Manager in planning, executing and evaluating the marketing programs of Mercedes-Benz Passenger Cars in the Middle East & Levant. Active involvement in all above-the-line marketing topics and project ownership of select assigned product categories.

 

The job role includes coordination of media planning, briefing and steering of external suppliers and agencies.

Responsibilities

Tasks

 

Product Marketing

  • To support the Marketing Communications Manager in developing and executing regional marketing activities according to business and brand objectives for assigned vehicle segments and models
  • Marketing ownership of respective segments and models during the entire product lifecycle
  • Execution and project management of above-the-line media campaigns across all channels from gathering of global advertising assets to regional and local artwork adaptation and post-evaluation of effectiveness of media campaigns
  • Briefing and project management of external agencies and suppliers
  • Collaboration with cross-functional teams to leverage synergies and ensure effectiveness and efficiency in product marketing
  • Collaboration with General Distributors (GDs) in providing guidance and direction on global and regional marketing strategy, as well as adaptation and execution of
  • local marketing plans
  • Direct contact for GDs regarding ad-hoc and day-to-day marketing requests for assigned vehicle segments and models
  • Alignment with Brand Marketing division and Public Relations to ensure synergies are leveraged and marketing programs are executed effectively and efficiently

 

Retail Marketing

  • Collaboration with Brand Marketing division to translate regional brand events and brand activations into retail marketing concepts
  • Sign responsible for developing assets and communications material to support GDs

 

Best Customer Experience (BCE)

  • Support the Marketing Communications Manager in planning, designing and implementing the roll-out of all BCE elements (concerning Marketing & Communications), including Mercedes me connect
  • Collaborate with cross-functional teams (Network Development, Sales, After Sales, IT, Training, HQ Germany, BCE other markets) to ensure timely and effective roll-out of new customer-facing services

Requirements

Attributes

  • Passion
  • Respect
  • Integrity
  • Discipline
  • Strong analytical skills
  • Excellent organizational and project management skills
  • Dedication
  • Commitment

Knowledge/Skill/Experience

  • Minimum 2-3 years of experience in Marketing, preferably in above-the-line marketing
  • Automotive marketing experience is a Plus
  • Experience in international or cross-border marketing campaigns
  • Knowledge of regional media channels from print, outdoor, radio, TV, digital & online (previous media planning experience is a Plus)
  • Solid project management experience and ability to prioritize and work on several projects simultaneously
  • Ability to work with cross-functional teams
  • Strong written and verbal communication skills
  • Excellent English skills (in writing and verbally) is a must; Arabic and/or German a plus

 

Start date

  • 16 July 2017


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