Mercedes-Benz Cars Middle East

CASE Implementation Manager

Location AE-Dubai
Vacancy ID
Mercedes-Benz Cars Middle East
Business / Network Development



President & CEO



  • CASE these four letters are fundamentally changing mobility, as we know it.
  • CASE stands for four future-oriented fields: connectivity (Connected), autonomous driving (Autonomous), flexible use (Shared & Services) and electric powertrains (Electric).
  • And Daimler is already making great progress in all of these fields to shape the future of mobility.


By connecting our vehicles, we not only enable our customers access to their cars, we are also laying the foundation for new service offerings.

Pretty much all of our current vehicles are already connected.



Autonomous driving redefines the role of the automobile. It will not only enhance driving safety and comfort. It will also give us back the time we previously spent driving so that we can use it for other things. With the new S-Class, we are already showing the extent to which the car can assist and relieve the driver.


Shared & Services.

The mobility of the future also offers more flexibility: own, share or rent - customers can personalize their mobility by choosing from these options. From car2go and myTaxi to the moovel mobility platform, we already offer our customers a wide range of shared-mobility services.



It's a sure bet that the future of mobility will be electric.

In addition to the electrification of internal combustion engines, e.g. using plug-in hybrids, we aim to launch more than ten batteryelectric cars by 2022, from the smart to large SUVs.


Main Objective

In this role, the incumbent will represent the company and the brand of Mercedes-Benz Cars in the Middle East region.

The CASE Implementation Manager steers the transformation within the markets and ensures consistent stakeholder communication.

Moreover, the Case Implementation Manager organizes the necessary organizational transformation and acts as a local Key Account to the CASE organization on SL1.

He/she provides the local framework to make CASE a success in terms of organizational set-up, skills, communication and tracking of CASE readiness.




Analyze customer needs and draw conclusions

  • Analyze major pain points of EQ customers and corresponding service needs of the customer
  • Analyze charging infrastructure of EQ customers (@home; @public; @work) and corresponding implications (e.g. need for additional services / offerings / bundles)
  • Analyze digital ecosystem needs of the customer how can customer be locked in MercedesMe

Analyze competitive environment

  • Identification of competitors in the market and their market positioning (incl. nonautomotive)
  • Analyze (Sales) offering trends of competitors and potential harm for MB business
  • Analysis and synthesis of offerings by other OEMs (physical and services)
  • Perceived marketing strategies of competitors and their impact on your organization

Analyze market environment

  • Analyze implication of regulations, subsidies, tax incentives, -schemes
  • Analyze political environment and potential effect on (e-) mobility
  • Analyze general trends in markets towards CASE topics
  • Analyze charging infrastructure (current and future) and consequences on CASE customers

Analyze existing MPC knowledge basis

  • Analyze current pain points in existing business/sales of PHEVs
  • Analyze already existing xEV organization and pain points
  • Analyze MPC specific implication of CASE / EQ implementation on existing organization
  • Analyze MPC specific talent / knowledge need for CASE implementation

Develop market specific CASE strategy

  • Based on analysis, define MPC specific implication of all CASE topics:
  • Identify future EQ / CASE customers and corresponding needs, challenges and chances
  • Define ideal future (Service/ charging) offering Sales / After Sales
  • Define future “ideal” market ecosystem
  • Define and identify ideal cooperation partners
  • Define ideal market (service) roadmap
  • Establish ongoing market knowledge and‚competition radar‘ to quickly react on market development changes

Develop recruiting process

Based on market specific CASE Strategy:

  • Overall recruiting strategy
  • Define ramp-up and ramp-down process
  • Ensure ideal recruiting of talent to accomplish market specific CASE strategy

Single point of contact region/CASE

  • Best practice sharing (digital with SharePoint and physical at region)
  • Tracking (CASE Masterplan) & issue Management
  • Feedback on market specific (customer) needs concerning CASE topics

Coordination CASE Implementation

  • Set-up implementation of all CASE topics and corresponding roles and responsibilities on MPC level (incl. existing launch management activities)
  • Represent CASE topics in all relevant management meetings

Tracking process

  • Setup tracking process on MPC-Level
  • Align tracking with region



  • Passion
  • Respect
  • Integrity
  • Discipline


  • Expert knowledge for all CASE topics.
  • Good competitive overview of the Middle East region.
  • High degree of interaction with local governments, credibility with GD owners, obligation authority internally at Mercedes- Benz Cars Middle East and confident interaction with third party organizations.
  • A strategic mind-set and a structured and autonomous work ethic to be able to draw the big strategic CASE picture for the market.
  • Decision and steering power are necessary.
  • Strong leadership determination, efficiency, pioneering spirit and cultural sensitivity are mandatory.
  • Languages: English is necessary, German and Arabic are assets.


  • Degree in Business Economics/ Engineering or similar, in combination with extensive automotive industry experience (min. 5 years).

Targeted Start Date



Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed